Banijay Rights Collaborates with Magnite and SpringServe to Power FAST Monetisation
Magnite and SpringServe’s Technology to Support Banijay Rights Global Expansion of FAST Services
LONDON, May 31, 2023 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, announced that Banijay Rights, the global distribution arm of content powerhouse Banijay, has chosen Magnite and ad server SpringServe to help monetise its free, ad-supported streaming television (FAST) services.
Banijay Rights is making a strategic move to expand its global reach and increase revenue opportunities with the collaboration with Magnite and SpringServe. By leveraging Magnite and SpringServe’s advanced advertising technology, Banijay Rights aims to better target audiences, optimize ad placements, and ultimately drive higher monetisation for its FAST services.
How This Collaboration Will Impact Me
As a consumer of Banijay Rights’ content on its FAST services, you can expect to see more targeted and relevant advertisements that enhance your viewing experience. The collaboration with Magnite and SpringServe will enable Banijay Rights to deliver more personalized ads based on your interests and behavior, resulting in a more engaging and tailored streaming experience.
How This Collaboration Will Impact The World
This collaboration between Banijay Rights, Magnite, and SpringServe signifies a growing trend in the media industry towards advanced advertising technologies and targeted monetisation strategies. By harnessing the power of data and technology, companies like Banijay Rights are able to reach global audiences more effectively and efficiently, leading to a more sustainable and profitable media landscape.
Conclusion
The collaboration between Banijay Rights, Magnite, and SpringServe marks a significant step towards enhancing the monetisation capabilities of FAST services and creating a more targeted and personalized viewing experience for consumers worldwide. As the media industry continues to evolve, partnerships like these will play a crucial role in driving innovation and growth in the digital advertising space.
