Magnite Research Finds Streaming TV’s Rapid Growth in Latin America Is Driven by Ad-Supported Viewing
SÃO PAULO, Brazil, May 29, 2023 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the world’s largest independent omnichannel sell-side advertising company, today unveiled its latest research study, “The Rise of Ad-Supported Streaming: An In-Depth Look at How Ads Are Powering Streaming TV in LATAM.”
Clever, personable, and wonderfully unconventional, yet reader-friendly, the study conducted by Magnite reveals that 75% of internet-connected TV viewers in Latin America watch ad-supported streaming TV. This significant statistic sheds light on the growing trend of ad-supported viewing in the region, showcasing the impact of advertising on the streaming TV landscape.
As more and more consumers turn to streaming platforms for their entertainment needs, advertisers are recognizing the value of reaching these audiences through targeted ads. The research study by Magnite delves into the reasons behind the rise of ad-supported streaming in Latin America, highlighting the effectiveness of ads in driving engagement and revenue for streaming services.
With the rapid growth of streaming TV in Latin America, fueled by ad-supported viewing, content providers and advertisers are presented with unique opportunities to connect with viewers in a meaningful way. By understanding the preferences and behaviors of audiences in the region, advertisers can create targeted ad campaigns that resonate with viewers and drive results.
How will this affect me?
As a consumer in Latin America, the rise of ad-supported streaming TV means that you may have access to a wider range of content and services at no cost. By engaging with ad-supported platforms, you can enjoy your favorite shows and movies while also benefiting from relevant and personalized advertising.
How will this affect the world?
The growth of ad-supported streaming TV in Latin America has far-reaching implications for the global media and advertising industry. As more viewers in the region embrace ad-supported platforms, advertisers and content providers worldwide will need to adapt their strategies to effectively reach and engage with these audiences.
Conclusion
The research study by Magnite underscores the growing importance of ad-supported streaming TV in Latin America and its impact on the media landscape. By leveraging the power of advertising, streaming services in the region are able to provide high-quality content to viewers while also driving revenue and engagement. As the trend of ad-supported viewing continues to rise, both consumers and industry stakeholders stand to benefit from the evolving streaming TV ecosystem.
