Digital Signage Market Poised to Reach at a CAGR of 7.2% by 2030- Report by Market Research Future (MRFR)
Increasing Adoption in Public Transportation to Boost Digital Signage Market Growth
Tokyo, Japan, May 19, 2023 (GLOBE NEWSWIRE) — According to a comprehensive research report by Market Research Future (MRFR), the global digital signage market is projected to exhibit a steady growth rate, reaching a compound annual growth rate (CAGR) of 7.2% by 2030. The market was valued at USD 21,367.1 million in the base year and is expected to surpass USD 38,982.5 million by the end of the forecast period.
The digital signage market is driven by the increasing adoption of digital displays in various industries, including retail, healthcare, transportation, and hospitality. One of the key factors contributing to market growth is the growing demand for digital signage solutions in the public transportation sector.
As urbanization continues to rise, the need for efficient communication systems in public transportation hubs such as airports, train stations, and bus terminals is becoming increasingly important. Digital signage offers a dynamic and cost-effective way to display real-time information, advertising content, and important announcements to travelers, enhancing their overall experience.
Furthermore, the integration of advanced technologies such as artificial intelligence (AI), Internet of Things (IoT), and cloud computing into digital signage solutions has opened up new opportunities for market players. These technologies enable personalized content delivery, interactive experiences, and data analytics, helping businesses optimize their advertising strategies and improve customer engagement.
Impact on Individuals:
For consumers, the increased adoption of digital signage in public transportation means more seamless and informative travel experiences. Real-time updates on arrival and departure schedules, platform information, and service disruptions can help travelers plan their journeys more effectively. Additionally, interactive displays and wayfinding solutions make navigation within transportation hubs easier and more efficient.
Impact on the World:
From a global perspective, the growth of the digital signage market signifies a shift towards a more interconnected and data-driven society. The widespread deployment of digital displays not only enhances communication and engagement in public spaces but also promotes sustainability by reducing the need for printed materials. Moreover, the digitization of information enables businesses to deliver targeted messages to specific audiences, leading to more efficient marketing campaigns and resource utilization.
Conclusion
In conclusion, the digital signage market is poised for significant growth in the coming years, driven by the increasing demand for innovative communication solutions in various industries. The adoption of digital signage in public transportation is expected to play a crucial role in driving market expansion, as businesses and organizations seek to enhance customer experiences and streamline their operations. As technology continues to evolve, digital signage will remain a key tool for engaging audiences, delivering relevant information, and shaping the future of communication.
