German-based FAST and AVOD service expands its programmatic OTT advertising capabilities
BERLIN, Nov. 03, 2022 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, has entered into a strategic collaboration with rlaxx TV, an ad-supported VOD service available in 26 countries.
As part of the deal, rlaxx TV will utilize Magnite’s SSP to enhance its advertising strategy across Europe.
rlaxx TV, a popular streaming service known for its diverse content offerings, including movies, TV shows, and original programming, has been rapidly expanding its presence in the European market. By partnering with Magnite, rlaxx TV aims to further monetize its platform through programmatic OTT advertising.
This collaboration will allow rlaxx TV to access Magnite’s extensive network of advertisers and maximize its revenue potential through targeted ad placements. Magnite’s SSP (Supply-Side Platform) offers advanced optimization tools and real-time bidding capabilities, enabling rlaxx TV to deliver personalized ads to viewers based on their interests and viewing habits.
With this new partnership, rlaxx TV is poised to strengthen its position in the competitive streaming landscape and provide a seamless viewing experience for its audience. By leveraging Magnite’s industry-leading technology and expertise, rlaxx TV can unlock new revenue streams and drive overall growth for its business.
Overall, the collaboration between Magnite and rlaxx TV marks a significant milestone in the evolution of programmatic advertising in the OTT space. As more viewers turn to streaming platforms for their entertainment needs, the demand for targeted, data-driven advertising solutions continues to grow. By joining forces, Magnite and rlaxx TV are at the forefront of this trend, paving the way for a more efficient and effective advertising ecosystem in Europe.
How will this affect me?
As a consumer, you can expect to see more relevant and engaging ads while watching content on rlaxx TV. With Magnite’s SSP powering the ad strategy, you may notice ads that are tailored to your interests and preferences, creating a more personalized viewing experience. Additionally, the increased revenue generated from programmatic advertising could potentially lead to a wider range of content offerings on the platform, giving you access to even more entertainment options.
How will this affect the world?
The collaboration between Magnite and rlaxx TV sets a precedent for the future of advertising in the global streaming industry. By demonstrating the effectiveness of programmatic OTT advertising, this partnership could inspire other streaming services to adopt similar strategies, leading to a more streamlined and efficient ad ecosystem worldwide. As the popularity of streaming continues to rise, innovative advertising solutions like the ones offered by Magnite and rlaxx TV will play a crucial role in shaping the digital advertising landscape on a global scale.
Conclusion
The strategic collaboration between Magnite and rlaxx TV represents a significant advancement in the realm of programmatic OTT advertising. By harnessing the power of data-driven insights and real-time bidding technology, rlaxx TV is poised to enhance its ad strategy and drive revenue growth across Europe. This partnership not only benefits the streaming service and its advertisers but also demonstrates the potential for a more personalized and efficient advertising experience for viewers worldwide.
