SAP Boosts Brand Awareness with GumGum
HAMBURG, Germany, Sept. 06, 2022
(GLOBE NEWSWIRE) — GumGum, a contextual-first global digital advertising platform, has announced that German multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, Verity™, to significantly boost brand awareness.
It’s no secret that digital advertising is a crucial component of any successful marketing strategy. With the rise of online shopping and digital consumption, brands are constantly looking for new and innovative ways to capture the attention of their target audience. This is where GumGum comes in – a global digital advertising platform that is leading the way in contextual-first advertising solutions.
Recently, GumGum announced a game-changing partnership with SAP, a leading German software company. SAP has become the first brand in EMEA to utilize GumGum’s high impact desktop skin advertising unit, as well as their cookieless contextual targeting solution, Verity™. This strategic move has allowed SAP to significantly boost their brand awareness and reach a wider audience in the digital space.
With the help of OMD, SAP has been able to create engaging and eye-catching ad campaigns that resonate with their target market. By leveraging GumGum’s innovative ad formats and targeting capabilities, SAP has seen a measurable increase in brand recognition and customer engagement.
As more brands look to stand out in a crowded digital landscape, partnerships like the one between SAP and GumGum are becoming increasingly important. By combining high impact ad formats with advanced targeting solutions, companies can create meaningful connections with consumers and drive real business results.
How This Will Affect Me
As a consumer, this partnership between SAP and GumGum means that I may start to see more relevant and engaging ads from SAP while browsing online. By utilizing contextual targeting solutions, SAP can ensure that their ads are reaching the right audience at the right time, making it more likely that I will interact with their brand.
How This Will Affect the World
On a larger scale, partnerships like the one between SAP and GumGum are shaping the future of digital advertising. By moving towards cookieless targeting solutions and high impact ad formats, brands can deliver more personalized and effective ads to consumers. This shift not only benefits individual companies like SAP, but it also creates a more engaging and enjoyable online experience for users around the world.
Conclusion
The partnership between SAP and GumGum represents a significant step forward in the world of digital advertising. By embracing innovative ad formats and targeting solutions, brands can connect with consumers in a more meaningful way and drive tangible business results. As technology continues to evolve, we can expect to see more brands following in the footsteps of SAP and GumGum, creating a more personalized and engaging online experience for all.
