New Marigold Solution Makes it Easy for Selligent Customers to Collect and Activate Zero-Party Data and Preference Insights through Real-Time Interactive Experiences
BRUSSELS, Belgium and NASHVILLE, Tenn., April 20, 2023 (GLOBE NEWSWIRE) — Marigold, a global martech leader focused on delivering relationship marketing solutions that help marketers acquire, grow and retain customers, today launched Marigold
Marigold Experiences for Enterprise, a cutting-edge solution designed to revolutionize the way businesses collect and activate zero-party data and preference insights. This innovative platform will enable Selligent customers to create real-time interactive experiences that engage consumers in a personalized and meaningful way.
With Marigold Experiences for Enterprise, businesses can easily gather valuable zero-party data directly from their customers, allowing them to better understand their preferences, needs, and desires. This data can then be leveraged to create highly targeted marketing campaigns that resonate with consumers on a deeper level.
Expanding Possibilities
By utilizing Marigold’s new solution, Selligent customers will have access to a wide range of interactive tools and features that will enable them to engage with their audience in innovative ways. From interactive quizzes and surveys to personalized product recommendations and dynamic content, businesses can create immersive experiences that drive customer engagement and loyalty.
Marigold Experiences for Enterprise also provides robust analytics and reporting capabilities, allowing businesses to track the performance of their interactive experiences and gain valuable insights into customer behavior. This data-driven approach empowers businesses to make informed decisions and optimize their marketing strategies for maximum impact.
Overall, Marigold’s new solution represents a significant advancement in the world of relationship marketing, offering businesses a powerful tool to collect and activate zero-party data and preference insights. With Marigold Experiences for Enterprise, Selligent customers can take their marketing efforts to the next level and deliver truly personalized experiences that drive results.
How This Will Affect Me
As a consumer, the launch of Marigold Experiences for Enterprise by Selligent will likely result in more personalized and relevant marketing communications from the businesses I interact with. By leveraging zero-party data and preference insights, companies will have a better understanding of my needs and preferences, leading to more tailored offers and messaging.
How This Will Affect the World
On a larger scale, the adoption of Marigold’s new solution by businesses around the world has the potential to transform the way brands engage with their customers. By focusing on collecting and activating zero-party data, companies can build more trusting and meaningful relationships with consumers, ultimately improving the overall customer experience.
Conclusion
In conclusion, the launch of Marigold Experiences for Enterprise marks a significant advancement in relationship marketing, offering businesses a powerful tool to collect and activate zero-party data and preference insights. By leveraging this innovative solution, Selligent customers can create personalized and engaging interactive experiences that drive customer engagement and loyalty. As a consumer, this development is likely to result in more tailored and relevant marketing communications, ultimately enhancing the overall customer experience.
