OMG Agency OMD Ranked #1 for Billings Volume and Net Growth
Year-end projections drop weeks after Forrester Wave named OMG a leader in a transforming media marketplace
NEW YORK, Dec. 18, 2024 /PRNewswire/ — Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) and parent company to the OMD, PHD, and Hearts & Science global media agency networks is expected to finish 2024 with both the highest rate of growth and actual billings growth among all global media groups.
As reported in Global & Regional Billings & Market Shares Projected 2024, a provisional analysis of 2024 billings for media agency networks and their respective owner groups published yesterday by independent research company COMvergence, OMG outperformed its peers in both percentage of growth (10.5% against a 2023 billings base of $40.6b) as well as actual billings added (+$4.2b) bringing its projected 2024 billings to $44.8b.
This achievement solidifies OMG’s position as a leader in the media industry, showcasing its ability to adapt to the ever-changing landscape of advertising and stay ahead of the competition. With a strong focus on innovation and strategic partnerships, OMG continues to drive growth for its clients and deliver exceptional results.
How this will affect me:
For clients of OMG and its affiliated agencies, this recognition means access to cutting-edge strategies and expertise that can help drive their own growth and success. By partnering with a top-ranked agency, clients can tap into a wealth of knowledge and resources to elevate their marketing efforts and achieve their business goals more efficiently.
How this will affect the world:
OMG’s success in the media industry sets a new standard for innovation and excellence, inspiring other agencies to strive for greatness and push the boundaries of what is possible in advertising. As a global leader, OMG’s impact extends far beyond its own clients, shaping the future of marketing and influencing the way brands connect with consumers on a global scale.
Conclusion:
OMG’s top ranking in billings volume and net growth is a testament to its commitment to excellence and dedication to driving results for its clients. As we look towards the future, it is clear that OMG will continue to lead the way in the ever-evolving world of media and advertising, setting the bar high for others to follow.
