Happy Belly Food Group’s Rosie’s Burgers Expands to Mississauga
Toronto, Ontario – March 28, 2025 – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”), a prominent player in the consolidation of emerging food brands, is thrilled to share that its Smash Burger brand, Rosie’s Burgers, has recently signed a franchised agreement for the city of Mississauga. Rosie’s Burgers (“Rosie’s”), a boutique Quick Service Restaurant (QSR) brand, is renowned for its original recipe smash burgers, poutine, onion rings, milkshakes, and more.
A Growing Presence in the Toronto Market
The addition of Mississauga to the list of cities where Rosie’s Burgers will be present is a strategic move for the brand. Mississauga is the sixth-largest city in Canada and the third-largest in Ontario, making it an attractive market for food businesses. Rosie’s Burgers’ expansion into Mississauga underscores its commitment to growing its presence in the Toronto market and beyond.
A Delightful Dining Experience
Rosie’s Burgers’ unique approach to creating smash burgers has resonated with customers, making it an exciting addition to the Mississauga food scene. The brand’s signature smash burgers are made by smashing fresh beef patties onto the grill, resulting in a crispy texture that sets them apart from traditional burgers. The menu also features a range of vegetarian and gluten-free options, ensuring that everyone can enjoy a delicious meal at Rosie’s.
The Impact on Local Communities and the Economy
The arrival of Rosie’s Burgers in Mississauga is expected to create new employment opportunities for residents. The franchised agreement includes the hiring of local staff to operate the restaurant. Additionally, the construction and renovation of the restaurant will contribute to the local economy through the procurement of materials and services from local suppliers.
A Global Perspective: The Wider Implications
Beyond the local community, Happy Belly Food Group’s expansion of Rosie’s Burgers into Mississauga is a significant step in the Company’s global growth strategy. With a growing portfolio of emerging food brands, Happy Belly is well-positioned to capitalize on the increasing demand for innovative and delicious food experiences. The Company’s focus on franchising allows it to scale its operations efficiently while providing entrepreneurs with the opportunity to join a successful and growing brand.
Conclusion
The signing of a franchised agreement for Rosie’s Burgers in Mississauga is an exciting development for Happy Belly Food Group and its Smash Burger brand. The expansion into this vibrant and diverse city is a strategic move that will contribute to the local economy and create new employment opportunities. Moreover, it is a significant step in Happy Belly’s global growth strategy, positioning the Company to capitalize on the growing demand for innovative and delicious food experiences.
As a consumer, this expansion means that more people will have the opportunity to enjoy Rosie’s Burgers’ unique smash burgers and indulgent sides. The brand’s commitment to providing a delightful dining experience, coupled with its focus on sustainability and inclusivity, makes it an attractive choice for food lovers everywhere.
- Happy Belly Food Group expands its Smash Burger brand, Rosie’s Burgers, to Mississauga.
- Rosie’s Burgers is a boutique QSR brand renowned for its original recipe smash burgers.
- The expansion into Mississauga is a strategic move to grow the brand’s presence in the Toronto market.
- The arrival of Rosie’s Burgers in Mississauga is expected to create new employment opportunities and contribute to the local economy.
- The expansion is a significant step in Happy Belly’s global growth strategy.
