Xcel Brands Partners with Renowned Baker Gemma Stafford to Launch Innovative Home Brand
New York, NY – March 25, 2025 – Xcel Brands (NASDAQ: XELB), a pioneering media and consumer products company, is thrilled to announce an exhilarating collaboration with internationally acclaimed baker, chef, best-selling author, and the creator of Bigger Bolder Baking, Gemma Stafford.
This strategic partnership will result in the launch of a groundbreaking bakeware, food, and home brand. The new brand, which merges Stafford’s expertise in baking and Xcel Brands’ innovative approach to social commerce and livestreaming, aims to bring professional-grade tools and delectable foods to home bakers and entertainers worldwide.
A Perfect Blend of Expertise and Technology
Gemma Stafford, a beloved figure in the culinary world, is known for her captivating baking videos and impeccable recipes. Her Bigger Bolder Baking YouTube channel has garnered over 2.2 million subscribers, making her an influential figure in the home baking community.
Xcel Brands, on the other hand, has earned a reputation for creating successful influencer-driven brands through their unique blend of media, social commerce, and livestreaming. Their diverse portfolio includes brands such as HGTV Home, Genesis Toys, and Crayola.
Bringing Professional-Grade Tools to Home Bakers
The new brand will offer an extensive range of bakeware, food, and home products designed to elevate the home baking experience. From high-quality silicone baking mats and non-stick pans to versatile kitchen gadgets, the brand will provide home bakers with the tools they need to produce professional-quality baked goods.
Delicious Foods and Affordable Prices
In addition to top-notch bakeware, the brand will also offer a variety of delicious food products. These will include premium baking ingredients, such as gourmet flours, sugars, and extracts, ensuring that home bakers can create mouthwatering treats with ease.
Moreover, the brand will prioritize affordability, making professional-quality baking tools and ingredients accessible to a wider audience. This commitment to affordability sets the new brand apart from competitors in the market.
Effect on Consumers: A New Era of Home Baking
For home bakers and entertainers, this partnership represents an exciting opportunity to level up their baking game. With access to professional-grade tools and ingredients, they can create stunning, delicious baked goods that impress guests and family alike.
Effect on the World: Revolutionizing Home Baking
The collaboration between Xcel Brands and Gemma Stafford is poised to revolutionize the home baking industry. By merging Stafford’s baking expertise with Xcel Brands’ innovative approach to social commerce and livestreaming, the new brand will make professional-quality baking tools and ingredients more accessible than ever before.
Moreover, the brand’s commitment to affordability will make it an attractive option for home bakers worldwide, potentially leading to a surge in home baking and entertaining trends.
Conclusion: A Sweet Partnership
The partnership between Xcel Brands and Gemma Stafford marks an exciting new chapter in the world of home baking. By combining Stafford’s baking expertise with Xcel Brands’ innovative approach to social commerce and livestreaming, the new brand is set to bring professional-quality tools and delicious foods to home bakers and entertainers everywhere, without sacrificing design quality or affordability.
So, whether you’re an experienced baker looking to expand your repertoire or a novice just starting out, this partnership is sure to make your baking journey sweeter and more enjoyable than ever before.
- Xcel Brands partners with renowned baker and chef Gemma Stafford
- Launch of innovative bakeware, food, and home brand
- Professional-quality tools and delicious foods for home bakers and entertainers
- Merging Stafford’s baking expertise with Xcel Brands’ innovative approach to social commerce and livestreaming
- Commitment to affordability makes professional-quality baking tools and ingredients accessible to a wider audience
