Activating Intent: A Game-Changer in B2B Technology Sector
Newton, MA – Informa TechTarget, a global leader in providing intent data and insights to the Business-to-Business (B2B) technology sector, is thrilled to announce its upcoming virtual summit, “Activating Intent.” This groundbreaking event is designed to help marketing and sales professionals better understand and leverage intent data to drive growth and increase revenue.
What is Intent Data?
Intent data refers to the information that reveals a potential buyer’s interest in a product or service. It is a powerful tool that allows businesses to identify and engage with prospects who are actively researching and considering a purchase. Unlike traditional lead generation methods, which often rely on demographics and firmographics, intent data provides insights into a buyer’s behavior and intent.
Why Attend Activating Intent?
The Activating Intent virtual summit offers a unique opportunity for marketing and sales professionals to learn from industry experts and gain practical insights into how they can use intent data to drive business growth. The agenda includes keynote presentations, interactive workshops, and panel discussions on topics such as:
- Understanding the power of intent data and its role in B2B marketing and sales
- Implementing intent data into your marketing and sales strategies
- Best practices for using intent data to identify and engage with high-value prospects
- Measuring the success of your intent data initiatives
How Will Activating Intent Impact Me?
For marketing and sales professionals, the Activating Intent virtual summit offers a valuable opportunity to learn from industry experts and gain practical insights into how they can use intent data to drive business growth. By attending, you will:
- Gain a deeper understanding of intent data and its role in B2B marketing and sales
- Learn best practices for implementing intent data into your strategies
- Network with other professionals in your industry
- Leave with a clear plan for using intent data to identify and engage with high-value prospects
How Will Activating Intent Impact the World?
The widespread adoption of intent data is poised to revolutionize the B2B marketing and sales landscape. By providing insights into a buyer’s behavior and intent, intent data enables businesses to engage with prospects at the right time and with the right message. This not only leads to increased revenue and growth but also improves the overall customer experience. With the Activating Intent virtual summit, Informa TechTarget is leading the charge in helping businesses harness the power of intent data.
Conclusion
The Activating Intent virtual summit is an exciting opportunity for marketing and sales professionals to learn from industry experts and gain practical insights into how they can use intent data to drive business growth. With a packed agenda of keynote presentations, interactive workshops, and panel discussions, attendees will leave with a clear plan for using intent data to identify and engage with high-value prospects. Join Informa TechTarget on this journey and be a part of the intent data revolution.
Together, let’s unlock the power of intent data and transform the way we do business.
