Do It Best Enhances Product Discovery with AI-Powered Search
In a recent press release, Bridgeline Digital, a leading provider of AI-driven marketing technology, announced that Do It Best, the largest network of independent home improvement stores in the United States, has chosen Bridgeline’s HawkSearch solution to optimize their B2C eCommerce search and merchandising experience. Do It Best, which has been accelerating its growth, including its recent acquisition of True Value, recognized the need for a scalable, high-performance search solution to meet the demands of its extensive network of independent retailers.
Improved Product Discovery for Consumers
With HawkSearch, Do It Best will be able to offer its customers a more personalized and efficient shopping experience. The AI-powered search solution uses natural language processing and machine learning algorithms to understand consumer queries and deliver accurate and relevant search results. This will help customers find the products they’re looking for more easily, reducing the likelihood of frustration and increasing the chances of a sale.
Benefits for Independent Retailers
For Do It Best’s network of independent retailers, HawkSearch will provide several benefits. The solution will help retailers manage their product catalogs more effectively, ensuring that accurate and up-to-date information is available to customers. Additionally, HawkSearch will enable retailers to offer targeted promotions and recommendations based on individual customer preferences, increasing sales and customer loyalty.
Impact on the Home Improvement Industry
The adoption of HawkSearch by Do It Best is a significant development for the home improvement industry. As more and more consumers turn to online shopping for home improvement products, retailers must provide a seamless and efficient search experience to remain competitive. HawkSearch’s advanced capabilities will help Do It Best and its retailers meet this challenge, delivering accurate and personalized search results to consumers.
Global Implications
Beyond the home improvement industry, the adoption of AI-powered search solutions is becoming increasingly common across all retail sectors. According to a report by Grand View Research, the global eCommerce search market is expected to reach $18.6 billion by 2027, growing at a CAGR of 12.4% from 2020 to 2027. The use of AI-powered search solutions is a key driver of this growth, as they provide a more efficient and personalized shopping experience for consumers.
Conclusion
Do It Best’s selection of Bridgeline’s HawkSearch solution is a significant development for the home improvement industry and a clear indication of the growing importance of AI-powered search in retail. By offering accurate and personalized search results, Do It Best and its network of independent retailers will be able to meet the demands of consumers and remain competitive in a rapidly changing market. As more retailers adopt similar solutions, the impact on the industry and the broader retail landscape is likely to be significant.
- Do It Best selects Bridgeline’s HawkSearch solution to optimize B2C eCommerce search and merchandising experience.
- AI-powered search solution uses natural language processing and machine learning algorithms to understand consumer queries and deliver accurate and relevant results.
- Benefits for Do It Best’s network of independent retailers include effective product catalog management and targeted promotions.
- Adoption of HawkSearch is a significant development for the home improvement industry and a key driver of growth in the eCommerce search market.
