Beyond, Inc. Sells Zulily Brand to Lyons Trading Company: A New Chapter for the Online Retail Landscape
MURRAY, Utah – In an unexpected yet exciting development, Beyond, Inc. (BYON), the parent company of Bed Bath & Beyond, buybuy BABY, and Overstock, announced on March 18, 2025, that it has entered into a definitive agreement to sell its Zulily brand to Lyons Trading Company. The operator of Proozy.com, a leading online off-price retailer, will now take over the reins of Zulily.
The Deal: Beyond, Inc. and Lyons Trading Company
Under the terms of the agreement, Beyond, Inc. will receive $5 million in cash as part of the deal. However, the company will retain a 25% stake in the Zulily brand. This strategic move comes as Beyond, Inc. continues to streamline its business operations and focus on its core brands.
What Does This Mean for Customers?
For Zulily customers, this acquisition may bring about some changes. Proozy.com is known for its off-price offerings, which means that Zulily shoppers can expect to find even more deals and discounts on a wide range of products. Additionally, the integration of the two platforms may result in a more seamless shopping experience for customers.
Impact on the Retail Industry
- Consolidation in the Online Retail Space: The sale of Zulily to Lyons Trading Company is a sign of consolidation in the online retail industry. With more companies merging or being acquired, we can expect to see more significant changes in the coming years.
- Focus on Discounted Offerings: As Proozy.com takes over Zulily, we can expect to see a greater focus on discounted offerings. This trend is not new to the retail industry, but it is becoming increasingly important as consumers seek out the best deals.
- Innovation and Technology: Proozy.com has a reputation for using innovative technology to offer personalized shopping experiences. With the acquisition of Zulily, we may see some of these technologies integrated into the Zulily platform, providing customers with even more value.
Conclusion: A New Chapter for Zulily and Beyond, Inc.
The sale of Zulily to Lyons Trading Company marks a new chapter for both companies. For Beyond, Inc., it represents a step towards focusing on its core brands and streamlining its business operations. For Zulily customers, it means access to even more deals and discounts, as well as potential improvements to the shopping experience. And for the retail industry as a whole, it’s a sign of consolidation and a growing focus on discounted offerings. Only time will tell what the future holds for these companies and the retail industry as a whole.
Stay tuned for more updates as we continue to monitor this developing story.
