Certain Clif Bar Customers Now Have More Time to File Claim in $12M Settlement
Extended Deadline for Claim Submission
Certain Clif Bar customers now have until next year to file a claim to receive a cash payment as part of a $12 million settlement with the protein bar company. The United States District Court for the Northern District of California extended the claim deadline for customers who purchased Clif Bars or Clif Kid ZBars between April 2014 and March 2023 to February 2025.
Details of the Lawsuit
Last week, a proposed settlement was reached with Clif Bar & Company over a lawsuit that alleged that the protein bar company misled consumers with labels on its Clif Bars and ZBars, making the products seem healthier than they were. The suit alleged that the products were unhealthy due to the added sugar content.
The suit cited examples, saying the original Clif Bars’ labeling or packaging bears the phrase “Nutrition for Sustained Energy” and Clif Kid ZBars’ packaging bears claims such as “No High Fructose Corn Syrup” and “Nourishing Kids in Motion.” However, the company denied any wrongdoing and maintained that its products are not unhealthy because of the added sugar content.
Claim Submission Process
In order to get the payment, claims must be submitted online or by mail. They must be submitted or postmarked no later than Feb. 1, 2025. Customers had up until the end of October to voice their concerns about the proposed settlement or ask to be excluded from the settlement.
Effect on Individuals
Individuals who purchased Clif Bars or Clif Kid ZBars between April 2014 and March 2023 may be eligible to receive a cash payment ranging between $5 and $50 if they submit a claim by February 2025.
Effect on the World
This settlement serves as a reminder to companies about the importance of truthful and accurate labeling on products. It also highlights the power of consumer advocacy in holding companies accountable for their marketing practices.
Conclusion
Overall, the extended deadline for claim submission in the Clif Bar settlement provides affected customers with more time to seek compensation for alleged misleading labeling. This case serves as a cautionary tale for companies to ensure transparency in their product marketing and labeling practices.
