New Appointment to Lifetime Brands’ Board of Directors: Jeffrey Evans Brings Extensive Retail Expertise
Garden City, NY, January 22, 2025 – Lifetime Brands, Inc., a prominent global designer, developer, and marketer of a wide array of branded consumer products for the home, has announced the addition of a seasoned retail industry leader, Jeffrey Evans, as an independent director to its Board of Directors (the “Board”), effective immediately. With a wealth of go-to-market and merchandising expertise, Evans’ appointment is expected to further strengthen Lifetime Brands’ strategic initiatives and growth.
Background and Experience of Jeffrey Evans
Jeffrey Evans boasts an impressive 25-year career in the retail industry, having held key executive positions at some of the most renowned companies. He began his career at Macy’s, where he spent 12 years in various merchandising roles, eventually becoming the Senior Vice President and General Merchandise Manager for Home Furnishings. After Macy’s, Evans joined Pier 1 Imports as their Executive Vice President and Chief Merchandising Officer. In his most recent role, he served as the Chief Merchandising Officer at Bed Bath & Beyond, overseeing the Home, Baby, Beauty, and Wellness categories.
Impact on Lifetime Brands
The addition of Jeffrey Evans to Lifetime Brands’ Board of Directors is a strategic move designed to bolster the company’s go-to-market and merchandising capabilities. Evans’ extensive experience in the retail industry and his deep understanding of consumer trends are expected to provide valuable insights and guidance as Lifetime Brands continues to expand its product offerings and reach new markets.
- Enhanced merchandising strategies: Evans’ expertise in merchandising and product development will help Lifetime Brands optimize its product offerings and better cater to evolving consumer preferences.
- Expanded go-to-market capabilities: With a proven track record of driving growth and innovation in the retail sector, Evans will contribute to Lifetime Brands’ efforts to expand its reach and distribution channels.
- Fresh perspective: As an independent director, Evans’ unique perspective will bring a new dimension to the Board’s decision-making process, ensuring that Lifetime Brands remains agile and responsive to market trends.
Impact on Consumers
The appointment of Jeffrey Evans to Lifetime Brands’ Board of Directors is likely to result in several benefits for consumers:
- Innovative product offerings: Evans’ expertise in retail trends and consumer insights will help Lifetime Brands develop new and innovative products that cater to the evolving needs and preferences of consumers.
- Improved shopping experience: With a focus on optimizing merchandising strategies and go-to-market capabilities, Lifetime Brands is poised to offer a more seamless and enjoyable shopping experience for consumers.
- Competitive pricing: Evans’ experience in driving growth and profitability in the retail sector may lead to more competitive pricing for Lifetime Brands’ products, making them more accessible to a wider audience.
Impact on the World
The appointment of Jeffrey Evans to Lifetime Brands’ Board of Directors is a testament to the company’s commitment to innovation, growth, and staying attuned to consumer trends. This move is expected to have a positive ripple effect on the retail industry as a whole:
- Increased competition: With a strengthened go-to-market and merchandising strategy, Lifetime Brands is likely to intensify competition within the home goods sector, driving innovation and value for consumers.
- Job creation: As Lifetime Brands expands its reach and distribution channels, the company is expected to create new jobs, contributing to economic growth and employment opportunities.
- Sustainability: Lifetime Brands’ focus on innovation and staying attuned to consumer trends may lead to more sustainable and eco-friendly product offerings, aligning with the growing consumer demand for environmentally conscious products.
Conclusion
The appointment of Jeffrey Evans as an independent director to Lifetime Brands’ Board of Directors is a strategic move designed to strengthen the company’s go-to-market and merchandising capabilities. With his extensive experience in the retail industry and deep understanding of consumer trends, Evans is expected to provide valuable insights and guidance as Lifetime Brands continues to expand its product offerings and reach new markets. This appointment is likely to result in several benefits for consumers, including innovative product offerings, a more enjoyable shopping experience, and competitive pricing. Furthermore, the ripple effect on the retail industry as a whole is expected to include increased competition, job creation, and a focus on sustainability. With this strategic move, Lifetime Brands is positioning itself for continued growth and success in the home goods sector.
About Lifetime Brands, Inc.
Lifetime Brands, Inc. is a leading global designer, developer, and marketer of a broad range of branded consumer products used in and around the home. The Company’s products are marketed under several well-known and widely recognized brands, including Farberware, KitchenAid, Cook N Home, Pampered Chef, Revere Ware, and Krups.
