Happy Belly’s Exciting Acquisition: Welcome Smile Tiger Coffee Roasters, Inc. into the Family

Happy Belly Food Group’s Exciting New Acquisition: Smile Tiger Coffee Roasters

Toronto, Ontario – January 27, 2025 – Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) (“Happy Belly” or the “Company”), a dynamic consolidator of emerging food brands, is thrilled to announce the successful completion of its 100% acquisition of Smile Tiger Coffee Roasters Inc (“Smile Tiger”).

A New Chapter in Happy Belly’s Growth Story

This strategic acquisition marks an exciting milestone for Happy Belly as it enters the coffee sector for the first time. Smile Tiger, a renowned coffee roaster based in Toronto, Ontario, is known for its rich, bold blends that deliver an exceptional coffee experience. Each roast is crafted to perfection to cater to the most discerning coffee enthusiasts.

The Power of Consolidation: Expanding Happy Belly’s Portfolio

By acquiring Smile Tiger, Happy Belly strengthens its position in the food industry and broadens its product portfolio. This acquisition not only adds a new category to Happy Belly’s offerings but also brings a highly regarded brand under its umbrella. The Company looks forward to leveraging its resources and expertise to support Smile Tiger’s growth and expansion.

What This Means for Coffee Lovers

For coffee enthusiasts, this acquisition signifies an opportunity to enjoy high-quality, expertly roasted coffee blends. With Happy Belly’s commitment to supporting emerging food brands, Smile Tiger’s loyal customer base can expect even more exceptional coffee experiences in the future.

A Positive Impact on the Food Industry

On a larger scale, this acquisition is a testament to the growing trend of consolidation in the food industry. As consumers increasingly seek out unique and high-quality food products, companies like Happy Belly are well-positioned to capitalize on this trend by acquiring and supporting emerging brands. This acquisition is expected to have a positive ripple effect on the industry as a whole, encouraging innovation and growth.

Looking Forward

Happy Belly is excited to welcome Smile Tiger to its family of brands and looks forward to exploring the opportunities this acquisition brings. With a strong focus on quality and innovation, the Company is committed to delivering exceptional food experiences to its customers.

  • Happy Belly Food Group acquires Smile Tiger Coffee Roasters
  • First acquisition in the coffee sector for Happy Belly
  • Renowned coffee roaster known for rich, bold blends
  • Expands Happy Belly’s product portfolio
  • Positive impact on the food industry through consolidation

As coffee lovers and industry observers, we can look forward to an exciting future as Happy Belly continues to grow and support the emerging food brands that are shaping the industry.

Conclusion

Happy Belly Food Group’s acquisition of Smile Tiger Coffee Roasters is a significant step forward for the Company as it enters the coffee sector and expands its product offerings. This acquisition is expected to have a positive impact on both coffee enthusiasts and the food industry as a whole. With a focus on quality and innovation, Happy Belly remains committed to delivering exceptional food experiences to its customers. Stay tuned for more exciting developments from Happy Belly and its growing family of brands.

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