Starbucks’ Triumph at Super Bowl LIX: A Boost to Their Business
Super Bowl LIX, held on February 9, 2020, broke records with an estimated 102 million viewers. Among the numerous companies that benefited from this massive audience was Starbucks Corporation (SBUX).
Starbucks’ Ad Campaign
Starbucks invested in a commercial during the Super Bowl, which is known for its high viewership and advertising potential. Their ad, featuring a heartwarming story about a young girl and her grandmother, resonated with viewers, generating a significant amount of buzz on social media.
Immediate Impact on Starbucks
Following the Super Bowl, Starbucks reported a spike in sales. According to a MarketWatch article, “Starbucks shares rose as much as 4% Monday, following a strong showing in the company’s fourth-quarter earnings report.”
Long-Term Benefits
The Super Bowl ad campaign is not just a one-time boost for Starbucks. The increased visibility and positive sentiment generated from the commercial can lead to long-term benefits. For instance, the ad may attract new customers and strengthen brand loyalty among existing ones.
Impact on Consumers
As a consumer, you might not notice an immediate difference from Starbucks’ Super Bowl success. However, the company’s increased revenue could lead to various improvements, such as new product offerings, expanded store locations, or enhanced customer service.
Impact on the World
Starbucks’ success during Super Bowl LIX is just one example of how businesses leverage high-profile events to grow. This trend is likely to continue, with companies investing more in advertising and marketing to reach larger audiences. Ultimately, this can lead to a more competitive marketplace, with businesses vying for consumer attention and loyalty.
- Starbucks’ Super Bowl ad generated buzz and positive sentiment.
- The ad led to a spike in sales and increased Starbucks shares.
- Long-term benefits include attracting new customers and strengthening brand loyalty.
- Starbucks’ success sets a trend for businesses investing in high-profile events and advertising.
Conclusion
Starbucks Corporation’s successful Super Bowl LIX ad campaign not only generated immediate sales growth but also set the stage for long-term benefits. As a consumer, you may not see a direct impact, but the company’s improved financial position could lead to various enhancements. Furthermore, the success of Starbucks’ ad campaign highlights the importance of high-profile events and advertising in today’s competitive business landscape.
