It’s a Match Made in Outdoor Workwear Heaven!

Greensboro, N.C.–(BUSINESS WIRE)—- Kontoor Brands, Inc. Acquires Helly Hansen

Get ready, outdoor enthusiasts and fashion aficionados, because Kontoor Brands, Inc. is shaking things up with their latest acquisition. The global lifestyle apparel company, known for leading iconic brands like Wrangler® and Lee®, has officially signed a deal to acquire Helly Hansen, the renowned global outdoor and workwear brand. The excitement is palpable as Kontoor Brands welcomes the Helly Hansen team with open arms into their family of powerhouse brands.

It’s a big move for Kontoor Brands, and one that is sure to make waves in the industry. Helly Hansen, with its strong reputation for high-quality outdoor and workwear apparel, is a perfect fit for the Kontoor Brands portfolio. The acquisition will allow Kontoor Brands to expand their reach into the outdoor and workwear market, offering customers even more options when it comes to durable, stylish clothing.

For fans of Helly Hansen, this acquisition means exciting things on the horizon. With the backing of Kontoor Brands, Helly Hansen will have even more resources to innovate and create cutting-edge designs that meet the needs of adventurers and hard workers alike. Expect to see new and improved products from Helly Hansen in the near future, all while maintaining the brand’s signature commitment to quality and performance.

So what does this mean for you, the consumer? Well, get ready to up your outdoor game with a wider selection of top-notch gear from Kontoor Brands. Whether you’re hitting the slopes, braving the elements on a hike, or getting down to business at work, you can trust that Kontoor Brands has got you covered with the best in outdoor and workwear apparel.

And on a global scale, this acquisition is set to shake up the industry. With Kontoor Brands now at the helm of Helly Hansen, we can expect to see even greater innovation and competition in the outdoor and workwear market. This is a game-changer that will not only benefit consumers but also push other brands to up their game and deliver top-quality products. It’s an exciting time for the industry as a whole!

Conclusion

With Kontoor Brands acquiring Helly Hansen, the future looks bright for outdoor enthusiasts and workwear aficionados alike. The joining of these two powerhouse brands promises innovation, quality, and style that will take the industry by storm. Get ready to gear up and conquer the great outdoors like never before!