In a Pitch Cycle That Saw 50% Churn Rate, OMG Is #1 for Retention, Holding on to 85% of Its Billings in Play

OMG agencies PHD and OMD Leverage Agency as a Platform Model to Dominate Global Media Network Ranking

NEW YORK , Dec. 3, 2024 /PRNewswire/ — Omnicom Media Group (OMG), the media services division of Omnicom (NYSE: OMC) and parent company to the OMD, PHD, and Hearts & Science global media agency networks, had the best total new business record among global media management groups during the first three quarters of 2024. As reported in the recently published Global Media Agency New Business Barometer Q1-Q3 2024 – an analysis of the global media agency marketplace from independent research company COMvergence – OMG was awarded $7.37 billion in client billings – including $4.4 million in retained business – during the first nine months of the year, outperforming its nearest competitor by more than 40 percent.

OMG’s exceptional success in retention is a testament to their innovative approach to client relationships and business strategy. With a churn rate of 50% in the pitch cycle, holding on to 85% of billings in play is a remarkable achievement that sets OMG apart from its competitors.

PHD and OMD, two of OMG’s agencies, have leveraged the agency as a platform model to dominate the global media network ranking. This approach focuses on collaboration, scalability, and efficiency, allowing PHD and OMD to deliver outstanding results for their clients.

OMG’s record-breaking performance in new business wins reflects their commitment to excellence and client satisfaction. By outperforming their nearest competitor by over 40%, OMG has solidified its position as a leader in the global media agency industry.

How this will affect me:

As a client of OMG or one of its agencies, you can expect top-notch service and innovative solutions tailored to your needs. With a track record of success and a focus on retention, OMG is dedicated to helping you achieve your business goals.

How this will affect the world:

OMG’s dominance in the global media agency industry sets a new standard for excellence and innovation. By leveraging the agency as a platform model, OMG is paving the way for a more collaborative and efficient approach to media management that can benefit businesses and consumers worldwide.

Conclusion:

OMG’s #1 ranking for retention and new business wins underscores their commitment to excellence and innovation in the global media agency industry. With PHD and OMD leading the way with the agency as a platform model, OMG is setting a new standard for success that will have a lasting impact on clients and the industry as a whole.