BEIJING, Feb. 7, 2025 /PRNewswire/ — On Feb. 5, iQIYI, China’s leading online entertainment platform, released its viewership data and content trends for the Chinese New Year (CNY) holiday period (Jan. 28 to Feb. 4). Classic IPs, including blockbuster films, served as a powerful foundation, driving a surge in online viewership of related content and fueling platform-wide engagement.
The Impact of Classic IPs on iQIYI’s Viewership Data and Content Trends
During the Chinese New Year holiday period, iQIYI saw a significant increase in online viewership, with many users tuning in to watch classic intellectual property (IP) content. This surge in viewership can be attributed to the popularity and nostalgia surrounding blockbuster films and TV shows that are considered classics in Chinese entertainment culture.
The Power of Classic IPs
Classic IPs have a unique ability to resonate with viewers across different generations. These timeless stories and characters evoke strong emotions and memories, making them a popular choice for families and individuals looking to relax and enjoy quality entertainment during the holiday season.
By leveraging classic IPs, iQIYI was able to attract a larger audience and drive engagement on its platform. Viewers were drawn to familiar titles and iconic characters, creating a sense of unity and connection among users during the festive period.
Future Trends in Online Entertainment
The success of classic IPs on iQIYI during the Chinese New Year holiday period highlights the continued importance of nostalgia and tradition in shaping content trends. As online platforms seek to capture the attention of viewers in an increasingly competitive market, leveraging classic IPs and timeless stories may prove to be a winning strategy for attracting and retaining audiences.
How This Will Affect You
If you are a viewer on iQIYI or other online entertainment platforms, you can expect to see more classic IPs being featured in the content lineup. This means that you will have access to a wider variety of familiar and beloved titles, offering you the opportunity to reconnect with favorite characters and stories from the past.
How This Will Affect the World
The success of classic IPs on iQIYI has the potential to influence content trends and viewing habits on a global scale. As audiences around the world embrace nostalgic and timeless stories, we may see a resurgence of classic IPs in mainstream entertainment, creating a shared cultural experience that transcends borders and generations.
Conclusion
In conclusion, the viewership data and content trends released by iQIYI during the Chinese New Year holiday period demonstrate the enduring popularity and impact of classic IPs in the online entertainment industry. By leveraging iconic titles and characters, iQIYI was able to drive engagement and attract a larger audience, setting a precedent for future trends in content creation and consumption. As viewers continue to seek out familiar and beloved stories, the influence of classic IPs on online entertainment platforms is expected to grow, shaping the way we experience and appreciate content in the digital age.
