“Navigating the Balance: Starbucks’ Struggle Between Scaling Back Promotions and Aggressive Marketing Tactics in 2025”
Starbucks Implements Changes to Address Declining Sales A Return to Classic Coffeehouse Experience Ahead of Starbucks’ first-quarter earnings call on Tuesday (Jan. 28), company officials are taking steps to address declining sales and traffic with a series of policy changes. Starting Monday (Jan. 27), Starbucks reinstated condiment bars and returned to barista-written names on cups,…