“Discovering the Next Big Thing: Viant, the Promising Challenger to Trade Desk, Focused on CTV”
Viant: A Hidden Gem in the CTV Advertising World As technology continues to evolve, digital advertising has become increasingly targeted and personalized. Connected TV (CTV) advertising, in particular, has seen tremendous growth as more consumers shift towards streaming services for their entertainment needs. Viant, a lesser known player in the digital advertising space, is poised…